Nelson & Company team members and UWS seniors, Meagan Campbell and Kaitlyn Barnard, are one of two, first-place scholarship winners in the Duluth/Superior Advertising Federation’s annual Scholarship competition.
The Advertising Federation Scholarship requires participants to submit an Advertising Creative Strategy, Project Summary, and to design two public service announcements for the campaign. Participants must also submit a copy of their employment, volunteer, and/or community service experience.
Ad Fed selects a non-profit each year to partner with. Heading Home Minnesota – St. Louis County, a non-profit organization, was chosen for 2008/2009. The winning campaign had a simple message: “Choose to See it,” which highlights the lack of awareness of homelessness in St. Louis County. The team designed a billboard, print ad, and wrote and recorded a :30 second radio spot. The Heading Home Minnesota organization contacted the winning UWS team about using their outdoor design for 2009.
Barnard and Campbell will both graduate with honors from UW-Superior this May. Yeah, that’s right…HONORS!
Showing posts with label barnard. Show all posts
Showing posts with label barnard. Show all posts
Thursday, April 2, 2009
Wednesday, March 25, 2009
Superior Days
Two members of the Nelson & Company team (Meagan Campbell, Assistant Account Manager, and Kaitlyn Barnard, Awesome Intern) were in Madison, Wisconsin from February 21st to February 23rd for Superior Days. Superior Days is a grassroots lobbying effort that brings attention to the issues faced by residents of northern Wisconsin. This event helps bridge the distance local residents feel geographically and politically from the southern half of the state. This was the 24th year of Superior Days and 250 people participated from Ashland, Barron, Bayfield, Burnett, Douglas, Iron, Sawyer, and Washburn counties.
Meagan and Kaitlyn, both seniors at UW-Superior, attended Superior Days, along with 5 other students, as part of their public relations course, instructed by Mary Tripp. Throughout the semester, the class had different clients and created communication plans for the various projects they were coordinating specifically for Superior Days. The goal of this course is to provide students with real-world experiences in a professional setting. While in Madison, the UWS students were project managers and had to ensure their event ran smoothly and successfully. They also toured the capitol, networked, attended guest speakers, and lobbied legislators.
“It was a fun and extremely educational experience. I learned so much about how our government functions, and how marketing, public relations, and project management are useful and important across a wide variety of situations. Mary is a great instructor, and because of her dedication we learned so much throughout the semester and during our three days in Madison.”- Meagan
“Superior Days inspired each of us to become proactive in our community and helped us break through the chaos that tends to exist in the political world. As a project manager, I learned how to manage details and work with deadlines among many other experiences that could not have been learned from a text book. Superior Days was an unforgettable experience.” -Kaitlyn
Meagan and Kaitlyn, both seniors at UW-Superior, attended Superior Days, along with 5 other students, as part of their public relations course, instructed by Mary Tripp. Throughout the semester, the class had different clients and created communication plans for the various projects they were coordinating specifically for Superior Days. The goal of this course is to provide students with real-world experiences in a professional setting. While in Madison, the UWS students were project managers and had to ensure their event ran smoothly and successfully. They also toured the capitol, networked, attended guest speakers, and lobbied legislators.
“It was a fun and extremely educational experience. I learned so much about how our government functions, and how marketing, public relations, and project management are useful and important across a wide variety of situations. Mary is a great instructor, and because of her dedication we learned so much throughout the semester and during our three days in Madison.”- Meagan
“Superior Days inspired each of us to become proactive in our community and helped us break through the chaos that tends to exist in the political world. As a project manager, I learned how to manage details and work with deadlines among many other experiences that could not have been learned from a text book. Superior Days was an unforgettable experience.” -Kaitlyn
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