Nelson & Company team members and UWS seniors, Meagan Campbell and Kaitlyn Barnard, are one of two, first-place scholarship winners in the Duluth/Superior Advertising Federation’s annual Scholarship competition.
The Advertising Federation Scholarship requires participants to submit an Advertising Creative Strategy, Project Summary, and to design two public service announcements for the campaign. Participants must also submit a copy of their employment, volunteer, and/or community service experience.
Ad Fed selects a non-profit each year to partner with. Heading Home Minnesota – St. Louis County, a non-profit organization, was chosen for 2008/2009. The winning campaign had a simple message: “Choose to See it,” which highlights the lack of awareness of homelessness in St. Louis County. The team designed a billboard, print ad, and wrote and recorded a :30 second radio spot. The Heading Home Minnesota organization contacted the winning UWS team about using their outdoor design for 2009.
Barnard and Campbell will both graduate with honors from UW-Superior this May. Yeah, that’s right…HONORS!
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