Superior Days

Two members of the Nelson & Company team (Meagan Campbell, Assistant Account Manager, and Kaitlyn Barnard, Awesome Intern) were in Madison, Wisconsin from February 21st to February 23rd for Superior Days. Superior Days is a grassroots lobbying effort that brings attention to the issues faced by residents of northern Wisconsin. This event helps bridge the distance local residents feel geographically and politically from the southern half of the state. This was the 24th year of Superior Days and 250 people participated from Ashland, Barron, Bayfield, Burnett, Douglas, Iron, Sawyer, and Washburn counties.

Meagan and Kaitlyn, both seniors at UW-Superior, attended Superior Days, along with 5 other students, as part of their public relations course, instructed by Mary Tripp. Throughout the semester, the class had different clients and created communication plans for the various projects they were coordinating specifically for Superior Days. The goal of this course is to provide students with real-world experiences in a professional setting. While in Madison, the UWS students were project managers and had to ensure their event ran smoothly and successfully. They also toured the capitol, networked, attended guest speakers, and lobbied legislators.

“It was a fun and extremely educational experience. I learned so much about how our government functions, and how marketing, public relations, and project management are useful and important across a wide variety of situations. Mary is a great instructor, and because of her dedication we learned so much throughout the semester and during our three days in Madison.”- Meagan

“Superior Days inspired each of us to become proactive in our community and helped us break through the chaos that tends to exist in the political world. As a project manager, I learned how to manage details and work with deadlines among many other experiences that could not have been learned from a text book. Superior Days was an unforgettable experience.” -Kaitlyn