Monday, November 17, 2008

Preparation Begins for 08 ADDY Awards

As we begin 4th quarter, not only do we begin strategic planning and budget preparation for 2009 for ourselves and our clients, but it also brings about the time to reflect back on 2008 client creative projects. In February, most local Advertising Agencies and their talented teams will gather at the DECC for the Lake Superior Advertising Federation 33rd Annual ADDY® Awards.

What we find most often than not, is how difficult it will be to choose among all our creative projects from this past year – as we have a talented team and of course feel all of our work deserves recognition for our clients. We are forced to step back, and look at the impact of specific projects in our community and how they’ll perform against other agency work – being chosen by a team of national and local creatives. Agonizing, yes…

In 2008, our agency took home three awards on behalf of our clients. They came in the following categories: a :30 Television commercial for Twin Ports Waterproofing – Water is Homeless, a Business to Business print advertisement for Baja Billy’s Cantina and Grill, and for non-traditional marketing for the Giro d’Italia Bike Ride for Va Bene Berarducci’s Caffe.

We are proud to represent our clients with marketing that supports brand appropriateness and to have the opportunity to be recognized by our peers for our expertise.

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