NelsCo Wish List

Happy Holidays! Nelson & Company has assembled a Wish Book for all of your holiday toy needs! Grab an action figure or doll of your favorite Nelsco employee while the sale prices last! If you didn't receive your Wish Book in the mail, we have put it together on the Nelsco web store:

NelsCo Partners to Collect Gifts for Teens

As one of our Pro Bono projects this year, we joined forces with one of our clients, BragGame Rights (BGR) and media partner MIX108 FM, to urge fellow Northlanders to help us gather gifts for area teens. Teens are often forgotten during the traditional toy drives and giving is down overall this season so we wanted to do our part and help out.

We put together a list of items appropriate for both young women and men and got the word out via press releases which were picked up by both print and blog media. MIX108 ran promotional announcements for a week and a half and Coy Christmas, owner of BGR put up posters in his store and around town.

Saturday December 13, NelsCo hit the roof of BragGame Rights (BGR) with BGR owner Coy Christmas and Corry, Laura and Jean from MIX108. We didn't let below zero temps, arctic wind, or sleet and snow stop us from standing on the roof and deck of BragGame Rights.

Live call-ins by the radio personalities were done throughout the 3 hour remote and we heard plenty of honking by the passing cars. WDIO Channel 10/13 and KBJR both showed up to cover our event and climbed the 30 foot ladder to interview the roof-dwellers! We collected items during the day but even more came in after the snowstorm to both BGR and MIX108. Coy and Corry Carter from MIX108 delivered the items to a very grateful Salvation Army! We are already planning our 2nd annual event for next year - and we'll ask for a grill and heater on the roof!

Preparation Begins for 08 ADDY Awards

As we begin 4th quarter, not only do we begin strategic planning and budget preparation for 2009 for ourselves and our clients, but it also brings about the time to reflect back on 2008 client creative projects. In February, most local Advertising Agencies and their talented teams will gather at the DECC for the Lake Superior Advertising Federation 33rd Annual ADDY® Awards.

What we find most often than not, is how difficult it will be to choose among all our creative projects from this past year – as we have a talented team and of course feel all of our work deserves recognition for our clients. We are forced to step back, and look at the impact of specific projects in our community and how they’ll perform against other agency work – being chosen by a team of national and local creatives. Agonizing, yes…

In 2008, our agency took home three awards on behalf of our clients. They came in the following categories: a :30 Television commercial for Twin Ports Waterproofing – Water is Homeless, a Business to Business print advertisement for Baja Billy’s Cantina and Grill, and for non-traditional marketing for the Giro d’Italia Bike Ride for Va Bene Berarducci’s Caffe.

We are proud to represent our clients with marketing that supports brand appropriateness and to have the opportunity to be recognized by our peers for our expertise.

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Nelscolicious (neh l-skoh-lish-uh s)

- adjective

1. work or product that is highly pleasing to the senses, esp. to view or interact: that is a very nelscolicious ad; this experience is nelscolicious.

2. a blog featuring updates regarding Nelson & Company, a business located in downtown Duluth, MN specializing in advertising, marketing and public relations: this information is nelscolicious; that is quite the nelscolicious scoop.